THE BOYS REPORTER - curating art, design, stories, styles for cool boys (0-16) and their contemporary parents.

Last sunday we’ve visited ‘Elle Decoration Live’ in Amsterdam.
An event with a lot of interesting designers,
masterclasses and inspiring area’s
with cool (new) designs from Etsy to the well-known versions.

Elle Decoration had created 6 different area’s
based on style, color, vibe etc.

One was, a colorful ‘area’ where we found,
the awesome contemporary wooden toys,
called CARtools of Dutch designer
FLORIS HOVERS.
Already well-known from his
ARCHE TOYS (the iconic series of vehicles),
BottleBOAT & CARton.

He has created a simple box of building bricks forms,
like we know from our childhood.
But so inventive,  smart (as ever!) and creative
by making it possible to make your own version of vehicles.

This concept offers much more room for the imagination.
By switching, moving and turning around the basic shapes
new, individual configurations are created over and over again.
Whether or not they are the assembled with your own tape or elastic bands.
In this way the wooden blocks acquire the role of design tool.

Endless possibilities. Brilliant colors!
As contemporary as it can be!

The best X-mas (or Sinterklaas) gift everrrr!!!
Maybe even for mum or dad!

BAM!

Photography: florishovers.nl

Lovely well known
PETIT BATEAU
is launching
a new signature called
FOR SERIOUS KIDS!

All with this new international campaign, “The Mini Factory”,
that pays homage to what made the brand’s success:
the quality of its products,
combined with a strong knowledge and affection for children
and their personalities; creative, free and full of energy.

The Mini Factory…;
Where cool kid Max and his dog
are testing all the clothes of Petit Bateau
in a crazy factory fantasy world.
Awesome art department!!!

The movie is fast, colorful, it’s makes you smile, big time,
and you go back to your childhood
(although we’ve never experienced something like this).
It’s the vibes, the tunes…
All set to Herbie Hancock’s cult hit Rockit,
here in a punchy interpretation by Feadz,
the renowned DJ from Ed Banger records.
The canny mix of electro and rap,
along with irregular beats and sharp
scratches celebrates kids and their originality.

Rémi Babinet, President and Executive Creative Director,
BETC, says:
« The ways brands tend to represent kids
are often very uniform:
either they’re portrayed as fashion victims
or as too “perfect” and well behaved.
Petit Bateau knows that the kids
that parents dream of are in reality far from perfect:
it’s kids who let their imagination run free,
who break the rules and shape themselves beyond norms. »

Just watch it HERE (you have to! It does make your day!)
and the making of is HERE
(you have to see this for sure,
because without THE MAKERS,
THE MOVERS and THE SHAKERS
we would never be so inspired!
Thanks everybody!)

Images: PETIT BATEAU,
through GANBAROO
Movie created by BETC,
directed by well known Patrick Daughters