Backstage…

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BEAUTIFUL, COOL, AWESOME!

Twice a year we will visit Paris for the kid(‘s) shows!
This time we only went to KID.
We have to say,
for us that’s the place to be as a ‘creative journalist’.
We feel very welcome, as welcome as buyers.
Which in the past we didn’t always felt everywhere.
These brands appreciates it,
to get free and independent publicity.

We get chances to see what’s coming up next year.
What will be in stores…We go ‘BACKSTAGE’!

It is such an honor to be allowed
to have a look behind the scenes,
what’s upcoming… What’s the vibe… the colours,
the fabrics, the vision…
All very exciting!

The very happy part is to meet ‘the family’!
All the amazing designers,
dedicated creatives, organizers of the fairs, friends in the business,
collegues and lovely NEW brands and their creative minds behind it.
You feel their passion, their drive. Their sense for all the details.

And so to have the patience, but more important, the respect
to keep it a secret…, is the hard part. Not because we want to talk…
It’s because we want to scream it out loud
and be able to say how very
BRILLIANT, COOL and AWESOME it all is,
‘with showing the visuals’.

One thing we can say for now;
Much more colours for the dudes!
Think out-of-the-box, like we do
and experiment with fabrics!
We just love archetype of clothes for boys,
but to give it an own identity
you’ll need to focus on details.

Luckily we have these
creative, smart, innovative,
minimalistic designers…

so…

Just keep an eye on…
ABC123ME
SONS + DAUGHTERS eyewear
ONCE boutique
REPOSE AMS
MELULA
FRESH DINOSAURS
GRAY LABEL
HIPPIE YA
MARCELO BURLON / KIDS OF MILAN
CAVALIER
many more will follow soon…

And ofcourse us…  THE COOL HEADS  😉
Because we’re the crazy people
who’ll fly to Paris
to make sure you’ll stay tuned!
(Haha! Blabla!)

To end this tiny little ‘writing-piece’,
we want to give a special thanks to
Anaïs Sidali
and her KID-crew
for making us feel so welcome
in a beautiful area where we find ‘curated’ brands.
Where they make it possible for us
to go back to our business
and feel so impressed, inspired and happy!
Heartwarming!

Beautiful illustrations/typo:
through FFFFOUND
from Moiré