A TEE is an archetype of form for boys.
It looks so easy to create a really good version, well it’s not.
It’s all about the right shape, the right fabric…
A fabric that stays beautiful after washing it 5000 times… Boys, you know…
But even more importantly… a very cool print!

THE VISUALS…
In a minimalistic way…

Our very cool lovely friends from LOUD APPAREL know it very well.
Every season they come up with a great print.
For fashion conscions kids and parent alike.
In black and white or grey… stylish as ever!
We really love it!

So follow them too,
to make sure  you know what we’re talking about…
And keep your boys
‘Margiela, Balenciaga, Comme des Garcons and Rick Owens-ish’
COOL… if you fancy REAL design!

Yes even a simple TEE does make a difference!

Photography:
thecoolheads.com
in cool Berlin.

P.s. more inspiration here…