This time it’s really hard for me not to show the girls ‘sneak-preview AW 13’ too! Because it’s sooo stylish!
But I have to stick with the boys … : )

Very minimalistic at first sight. But it’s all in fine details. Boy oh boy… That’s why I like it so much. It’s more fashion in a Margiela and Comme Des Garcons way.
Monochrome colours, very strong minimal prints, geometrical details and LOUD APPAREL‘s signature leather pieces. Stylish and comfortable.

The best combination of  London’s creativity and Italian craftsmanship: Owner and designer Serena is Italian and living and designing in London. That must be the secret of this cool brand.

My oldest, mr. J., is already waiting for this cool sweatshirt – grey version with the graphic face -, in black!

p.s. Thanks to Serena’s cool son, who was sitting and waiting at Playtime …wearing this new collection, it caught my eye!