Jamiroquai, 1993, pops into my head,
while scanning these inspiring images
of this BRAND NEW HIGH-END street label BOYSMANS.
Is it the bucket hat, the fabrics, or the tracksuit?
Only beautiful gorgeous fabrics. I mean a ‘corduroy’
which looks like it’s blown up 500%…
Contemporary tropical prints, army print, leopard, teddy bears,
checkered prints all combining rich high-end fabrics.

Conclusion. Jamiroquai on Spotify now, thanks to Caroline’s newest kid in town!
Of course, we don’t have to figure out where the inspiration for this
Belgian kids designer comes from. It doesn’t really matter.
What does matter is that she followed her guts
and brought us a whole new tremendously inspiring collection.
Without boundaries.! With the focus on boys!

We’re celebrating right now because this hardly ever happens.
So can’t choose one particular image.
We want to show them all.

Caroline Bosmans. Designer of the stunning kids brand
CRLNBSMNS was metaphorically ‘waiting’ for something like this…
A high-end streetwear label for boys (also cool for girls).
But since it never appeared, she decided to start this new label herself,
called BOYSMANS. What a brilliant name you came up with Caroline!

A real collection, not just a bunch of clothes,
where fabrics are V.I.P.! Isn’t that the best?

The first drop is officially launched already on August 8th.
You have to follow this anyway! Just a big tip from us…
If you love your boys to dress more individually.

BOYSMANS
Photography and Art direction: Studio Dada
Production: Bounce Rocks

p.s. Our favourite store KID store Antwerp is selling this collection.
But check here for the other STORES, if you’re not living around.
And if you have a small size, you can wear size 16 yourself.
We saw already a few spot-on examples on IG!